Skip to main content
Price Changes let you sell a ticket at different prices on a schedule you set in advance — the price switches automatically, with no need to edit the ticket at the moment it should change. Use it to run an Early Bird offer, a limited-time deal, or a price that steps up as your event fills.
Set the ticket’s currency and standard price first. Until a currency is set, the price-changes controls stay locked.

​
When to use price changes

Price changes work best when you want to reward early commitment or build urgency:
  • Early Bird pricing — open at a lower price for the first few weeks or the first batch of tickets, then step up. See Early Bird pricing for why and when to run one.
  • Stepped pricing — raise the price in stages as the event approaches.
  • Limited-time offers — run a short promotional price with a clear end date.
A few things to keep in mind before you set them up:
  • A price change is scheduled per ticket, in the ticket’s Pricing & availability section. Each ticket has its own schedule.
  • If a price change ends before the next one is scheduled to start, the ticket falls back to its standard price in the gap. To avoid an unintended jump, schedule the next change to begin immediately after the previous one ends.
  • An active price change can’t be edited directly — plan your schedule ahead of time (see Editing a price change that is already live).

​
Setting up a price change

Price changes are configured on each ticket, under Pricing & availability.
1

Open the ticket's Pricing & availability section

Edit the ticket, find the Pricing & availability section, and select Add a price change here.
2

Set the price

Enter the price for this period. The currency matches the ticket and can’t be changed here.
3

Choose when the price change begins

Set it to begin immediately (or immediately after the previous price change ends, if you’re chaining several together), or on a specific date and time. Times use the event’s timezone.
4

Choose when the price change ends

Pick one or both ending conditions:
  • On a specific date and time.
  • When a set number of tickets have sold at this price.
If you set both, the price change ends as soon as the first condition is met.
5

Choose a price label

The price label puts an urgency banner on the ticket — this is what nudges participants to book before the price rises, so we recommend setting one on every price change. Choose the label that fits:You can also override the ticket’s title and description while this price is active — leave these blank to keep the ticket’s usual wording.
6

Save

Save the ticket. The price change appears as a card in the schedule, and the live one is marked as active.

​
What participants see

When a price change with a label is active, participants see the price for that period plus an urgency banner on the ticket. The banner adapts as the deadline or remaining quantity gets close — you don’t configure these messages, they update on their own:
Participants don’t visit your event page as often as you do, so most will only ever see one or two of these variations. Each one is a call to action that creates urgency — prompting them to book before the price rises.
If you set a title or description override, participants see that wording while the price is active. Once a tier sells out or ends, earlier tiers are grouped together and shown as already sold out, so participants can see they missed an earlier price.

​
Managing a schedule of price changes

Each price change shows as a card with its own menu. You can build a full schedule — for example Super Early Bird, then Early Bird, then your standard price — by adding several changes back to back. From the menu you can:
  • Add another price change, or insert one above or below an existing one.
  • Edit an upcoming change to adjust its price, dates, or quantity.
  • End early to stop a change before its scheduled end.
  • Delete an upcoming change you no longer want.
To avoid the ticket dropping back to its standard price between tiers, set each change to begin immediately after the previous one ends.

​
Editing a price change that is already live

You can’t directly edit a price change once it’s active. What happens: if you try, you’re told the change is in effect and can’t be edited directly. To make a change, you end the current one and create a new one that becomes active immediately. What to do: plan your schedule ahead of time so you rarely need to. If you do, ending a change can’t be undone, so have the replacement price ready before you end the live one.

​
Deleting a price change

Deleting an upcoming or past price change can’t be undone. Removing a change from the middle of a schedule can leave a gap where the ticket reverts to its standard price — check the rest of your schedule still flows the way you want afterward.

​
Tracking price changes

To see how your tiers are performing, use the Price Changes report in your dashboard. The label you choose is also used to group each change in your reports, so consistent labels make the report easier to read.