> ## Documentation Index
> Fetch the complete documentation index at: https://partner-help.letsdothis.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Building email campaigns with Nova

> Describe an audience and Nova builds the segment and drafts your email campaign, ready to preview and send from your dashboard.

Nova can draft a full Let's Do This email campaign from a single conversation.
Describe the audience you want to reach, and Nova builds the segment from your
registration and participant data, creates a draft campaign, and generates the
email content. When it's ready, Nova hands you off to your dashboard to preview
the campaign and send it. Nothing goes out automatically. Everything is created
as a draft, so you have the final say on when it sends.

This is useful when you want to reach a precise group that would be fiddly to
build by hand, such as past participants who haven't come back this year, or
everyone who bought a specific ticket.

## Building a campaign

Ask Nova to build a campaign and describe who you want to reach in plain
language. Nova translates that description into an audience segment using the data
it already knows about your participants.

* "Can you build an email marketing campaign for me?"
* "Email everyone who ran our half marathon last year but hasn't signed up this
  year."

Nova builds the segment, creates a draft campaign with that audience already
selected, and drafts the email content. Review the segment and the copy in the
conversation and ask for any changes. You can widen or narrow who's included, or
rework the subject line and body until the message is right.

## Previewing and sending

When the draft is ready, Nova gives you a link to open the campaign in your
dashboard. There you can preview it, make any final edits, and send it. Because
Nova only ever creates a draft, the campaign never sends until you send it
yourself.

Campaigns you build with Nova use the same Let's Do This email system as
campaigns you create elsewhere in your dashboard, so delivery and reporting work
the way you're used to. You can then ask Nova how the campaign performed once it's
out.

* "What was the open rate for my last email campaign?"